It’s that time of year again when companies are looking at their goals and strategies for digital marketing in 2016. I… Read more Goal-Setting and Strategies for Digital Marketing
I saw a great article on Twitter about the lack of content marketing planning going on in most marketing departments.… Read more Planning – The missing element from your content marketing strategy
I saw a question on Quora the other day that got me thinking: In the age of content marketing, is… Read more Is Copywriting Dead?
Choosing images for a website or marketing piece can be a challenge sometimes. It’s very subjective, and trying to figure out… Read more The Art and Science of Choosing Images
I was reviewing some social media content for a client today and we got into a brief discussion about the… Read more On Social Media, Less Is More
Facebook announced on Friday that it was getting rid of Like Gating – that is, the ability for marketers to… Read more The Carrot and the Stick